5 Days Hands-On SEO Essentials Bootcamp

Next batch runs from 26th Oct to 30th Oct

Learn SEO.
Put it to work.
On a real website.

A beginner-friendly, live online SEO course where you’ll learn keyword research, SEO content writing, on-page optimisation and the fundamentals of technical SEO.

Five live sessions. A small class. Your own hands-on website project. Build the skills to research, write, publish and measure with confidence.

Join SEO Essentials Bootcamp

₹999 for the full 5 day course

An illustrated graphic showing an example website in the SEO Essentials Bootcamp course

10 hours of training

10 hours of live, practical sessions delivered online over 5 days

9 students max per session

Each session is focused with max 9 students in the class

Flexible schedule

Choose between 3 slots time slots. 1 morning and 2 evening slots available

Live on Google Meet

Convenient for everyone to join, ask questions and do hands-on exercises

Learn SEO by Working on a Real Website

You’ll be provided with a pre-built, real WordPress business website. In each session, you’ll put what you learned into practice by working on the website. You’ll optimise the existing website pages, add new content, make the site SEO ready by the end of the course.

You keep access to the live site for up to one year, so you can keep working on it and show you work to potential employers.

Research what a business’s audience is searching for

Improve existing pages with purposeful on-page SEO

Research, write and publish useful content

Optimise website to rank in search results

Track SEO performance of the website

What you’ll learn Over 5 Days

5 live sessions

2 hours per session

Beginner friendly

Follow the work from understanding search to publishing and reporting. Each session connects the concepts to your website project.

Day 01

Understanding SEO and how Search Engines work

Introduction to SEO and its importance in digital marketing

Understanding on-page, off-page and technical SEO

How search engines crawl, index and rank webpages

Understanding search intent and analysing search results (SERPs)

Introduction to essential SEO tools and website analysis

Day 02

Keyword Research and SEO Content Planning

Finding relevant keywords using keyword research tools

Understanding search volume, keyword difficulty and competition

Analysing competitors and identifying keyword opportunities

Grouping keywords based on search intent and relevance

Keyword mapping and planning content for webpages

Day 03

SEO Content Writing and On-Page Optimisation

Researching, planning and writing SEO-friendly content

Optimising page titles, meta descriptions, headings and URLs

Image optimisation and internal & external linking

Understanding Google’s content quality guidelines and spam policies

Practising on-page SEO on an existing business website

Day 04

Content Publishing and Technical SEO Essentials

Publishing and optimising webpages and blog posts using WordPress

Using SEO plugins to manage on-page SEO settings

Understanding crawling, indexing, XML sitemaps and robots.txt

Introduction to redirects, error pages, canonical URLs and structured data

Understanding website speed, Core Web Vitals and basic technical SEO checks

Day 05

SEO Performance, Off-Page SEO and AI Search

Using Google Search Console and Google Analytics to measure SEO performance

Understanding conversions and basic conversion tracking

Introduction to backlinks, link building and outreach strategies

Understanding local SEO, AI Search and Answer Engine Optimisation (AEO)

Introduction to AI search performance tracking and reviewing the completed SEO project

A small, focused class.
A flexible schedule that works.

Each session is capped at 9 students to keep the group small, focused and interactive. You’ll have space to ask questions, take part in discussions and get feedback as you work on your hands-on exercise.

New batches start weekly, with classes Monday to Friday except public holidays. Choose from three daily session options.

Morning – 10:00 AM to 12:00 PM

Evening – 06:00 PM to 08:00 PM

Evening – 08:00 PM to 10:00 PM

Mix and match sessions to build your schedule, subject to capacity. Every session is capped at nine students.

1

Register and pay for the course

Complete registration and payment for the course. Provide your WhatsApp linked phone number and an email ID to receive your receipt for payment.

2

Choose your schedule

After payment, you’ll receive a WhatsApp message with a link to pick timings and arrange your classes.

3

Get your confirmation. Join live sessions online.

Receive your confirmed schedule via WhatsApp and Email. On the day of session, you’ll receive links to join Google Meet call to attend the session at your chosen time.

Who should join this SEO bootcamp?

Starting a career

Students and aspiring marketers exploring digital marketing and SEO.

Changing direction

Career switchers who want practical experience before taking their next step.

Following your curiosity

Learners who want to understand how search connects people and businesses.

Filling the gaps

Beginner digital marketers who need a stronger grounding in SEO.

Sudheer Paturi

Meet your instructor

Sudheer Paturi

Sudheer Paturi is a digital marketer with over 8 years of experience across SEO, Google Ads, Email Marketing, Website Development and AEO. He has built and maintained multiple websites and worked on digital marketing projects for corporate clients.

His background combines a bachelor’s degree in Information Technology completed in Singapore and a master’s degree in Advanced Computer Science from Swansea University in Wales, UK.

In the bootcamp, you’ll be able to ask questions, discuss challenges as they come up and learn from someone who has worked on large scale websites and ran several marketing campaigns over the years.

SEO Essentials Bootcamp

Learn the foundations, practise on a live website and bring your decisions together in a portfolio-worthy SEO project.

Have questions?
Speak to the instructor directly!

+91 6309712907

sudheer@chaseyourhorizon.com

₹999 for full 5 day course

Five live, two-hour sessions on Google Meet

Max 9 students per session

Hands-on experience with an actual website

Retain working website access for upto 1 year

Continued access to the instructor and peers through a WhatsApp community

New batch starts every week, with classes from Mon to Fri

Learning doesn’t end with the course

You’ll be added to a WhatsApp community where you get access to learning resources shared frequently and can also interact with your peers to collaborate on independent projects. This is a good opportunity for you to learn and share knowledge with like minded people and to also grow your professional network.

A few things to know

Do I need SEO or website development experience?

No prior SEO knowledge is needed. You start with the fundamentals and work on a pre-built business website as you learn.

Can I alternate between morning and evening sessions?

Yes, you can mix and match the three daily session options, subject to capacity. What’s important is that you set aside 2 hours of focused time for yourself either in the morning or evening and participate in the course without any distractions.

What happens if there is a public holiday?

Classes normally run Monday to Friday. If a public holiday falls during your batch schedule, the adjusted schedule will be confirmed with you.

What can I show in my portfolio?

Your keyword research, page improvements, published content and a case study explaining your decisions and measurement plan. Access to the live site continues for up to one year, so you can keep working on it with the knowledge you gained in the course.

How much support is available after the course?

You’ll be added to a WhatsApp community upon registering for the course. You’ll remain part of the community as long as it exists, and continue to receive learning resources and be able to interact with your peers and new students as they join the course. You can also schedule 1-on-1 calls with the instructor for any guidance or mentorship, based on the availability.